There several reasons why people are getting confused, all of which aren’t great when it comes to instilling confidence in consumers.
The first reason is to do with the sale of CBD products online. If you were to launch a product tomorrow, that you wanted to sell to the masses online, where would you want to list it? Well a good place to start would be 2 of the world’s biggest shopping sites – Ebay and Amazon. However, Ebay and Amazon currently do not allow the sale of CBD products on their platform.
This has led to some brands trying to deceive the platform in order to have their product listed. If there is any mention of CBD or Cannabis sativa L. in the product title or ingredients list, the product will be denied a listing. Therefore, many brands have decided to play on the association of the ingredients (remember a lot of CBD is hemp derived and mixed with hemp seed oil) to try and sell the product.
Consequently, many consumers are purchasing CBD oil that has been disguised as hemp oil, making them believe that hemp oil and CBD oil are one and the same thing. The darker side of this disguise is that there is no way to tell whether these products actually contain any CBD – some of them may not contain any whatsoever.