The number of cannabidiol (CBD) product offerings has grown rapidly over the past decade, with most of that growth occuring in the last couple of years, in relation to hemp and cannabis legalisation globally. Alongside this growth has come a new wave of CBD product formats including foods, drinks, supplements and smokeables. As with any growing category, a new influx of products brings with it a new group of consumers.
Traditionally, CBD and other cannabis-derived products were only consumed by people heavily involved in cannabis culture. Fast forward to the present day and the average cannabis consumer profile looks very different. CBD is now being consumed by people who not so long ago would have shunned anything to do with cannabis, and for a variety of reasons. Although people are slowly changing their attitudes towards CBD, many of them ask the same question before consuming it - Is CBD psychoactive? In other words, will it get me high?
According to the World Health Organization who recently published a pre-review report on the subject, there is no substantive evidence to suggest that CBD is likely to cause THC-like psychoactive effects . For the uninformed, tetrahydrocannabinol (THC) is the cannabinoid found in cannabis that causes the 'high' most people associate with cannabis consumption. The high caused via THC consumption, is characterised as the impairment of psychomotor and cognitive performance, as well as a range of physical effects such as increased heart rate and dry mouth.