Before the advent of modern medicine and nutritional science, humans consumed plants and herbs to treat ailments and improve their health.
Over time, this developed into herbalism, the most notable being Ayurveda, Chinese traditional medicine and Persian medicine, all of which remain popular in their respective regions to this day. Herbalism was also widespread in the West but quickly became unpopular due to the advancements and nay-saying of Western science in the 20th century.
Despite many modern medicinal and nutritional products taking inspiration directly from plants, herbalism was shunned and deemed whacky or ineffective, inevitably pushing consumers towards conventional supplements such as vitamins and minerals. Recently, however, traditionally consumed herbal products are experiencing an explosive comeback.
Scientific studies now show herbal preparations and botanical extracts are beneficial towards human health and possess an unlimited untapped potential beyond anything seen in the world of health products to date.
Cannubu's mission is to navigate the crossroads of traditional herbalism and modern nutrition science by creating high-quality and effective botanical supplements that are 100% natural and free from unnecessary additives and artificial ingredients.